Jul 19Gatsby 2.0 is Here!Welcome to Gatsby 2.0! You might notice things look a bit different around here…let’s just say we’ve made a few home improvements! Not only did our branding get a refresh (did you check out our new logo?), …Ecommerce3 min readEcommerce3 min read
Jan 192023 Ecommerce TrendsHappy 2023! We ended 2022 in rather uncertain times, with skyrocketing inflation, uncertainty in the stock markets, and doubts about the holiday season consumer spending. But despite it all, consumers still prove they like to shop online, spending a record-breaking $11.3 billion on Cyber Monday and $9.12 billion online during…Ecommerce Trends6 min readEcommerce Trends6 min read
May 11, 20225 SMS Automations To Amplify Your Influencer Marketing StrategyWith nearly 4 billion smartphone users across the word, it’s no surprise that SMS marketing has skyrocketed over the past couple years. Consider this: just ten years ago, nearly all web traffic came from desktop. Now, almost 60% is driven by mobile, a clear indication of how much more time…5 min read5 min read
May 11, 2022Why Influencer Marketing May Be Right for Your BrandGuest post by Ashley Scorpio, Senior Vice President of Partnerships at Hawke Media Not too long ago, traditional marketers weren’t all that sure about influencer marketing. After all, who would buy from a vlogger with just a few thousand followers? Now, social media influencers are everywhere and the influencer…5 min read5 min read
Feb 3, 2022Promix’s first automated ambassador program sparked a thriving, multi-faceted customer community.Founded by a collegiate athlete with a Masters of Science in Exercise Physiology, and dual Bachelors in Food Science & Human Nutrition and Human Performance, Promix Nutrition is all about peak performance. No shortcuts, no fillers. So when they decided to open up their ambassador program to scale it beyond…Ambassador Program5 min readAmbassador Program5 min read
Jan 10, 2022Update to Instagram Story Tracking: Track Story Mentions From All Your Micro Influencers AutomaticallyIn our first of many exciting product releases to come in 2022, we are thrilled to announce a big update to our Instagram Stories feature: You can now track Story Mentions from everyone in your Gatsby account automatically All Story mentions are timestamped and logged in your dashboard All Story…Instagram2 min readInstagram2 min read
Nov 16, 2021PLAYBOOK: How to use TikTok + Gatsby to Grow Your BrandWith our newest update, you can start building community and scaling your micro-influencer marketing strategy with your own customers on TikTok! Gatsby helps you discover which of your customers and website visitors are using TikTok, and even better, how influential they are, so you can quickly identify who’s best to…3 min read3 min read
Oct 7, 2021From Celebrities to Customers: Influencer Marketing in a Post-Covid WorldInfluencer marketing used to be limited to celebrities and a very select group of bloggers. But as social media usage has grown (there are now 4.48 billion people using it worldwide, every single day!), so has the number of influencers. …Influencer Marketing5 min readInfluencer Marketing5 min read
Sep 27, 2021Don’t miss out on your BFCM trafficWith October here, you’re entering your prime data-collection months. You don’t want to miss out on collecting your customers’ social handles, especially since you’re likely acquiring some of your holiday traffic with increased ad spend on these social platforms. To take maximum advantage of your holiday traffic without burning up…2 min read2 min read
