Watch how Eleven 10 Leather designed their automated influencer program using Gatsby & Klaviyo Flows, by:

  • Segmenting their customers into 4 influencer tiers (1k-5k followers, 5k-10k etc)
  • Generating unique Shopify promo codes and different offers for each tier
  • Setting up both the Influencer Offer and Influencer Reward automations
  • Creating emails that deliver rewards and drive influencers to their affiliate signup form hosted by Refersion

https://vimeo.com/512656372

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As you may already know, Apple recently released the much-anticipated iOS 14. This new operating system features some amazing changes, such as the addition of widgets to the home screen, the ability to search within apps, and useful updates to the Messages app (our personal favorite!), but did you know it also includes some key changes that may impact your paid social strategy? Here’s what you need to know, and what you can do it about it:

What to know: How iOS 14 will affect your Facebook Ads

The biggest change affecting Facebook Ads is limitations to data that the…


Summary of: Valentine’s Day Panel Hosted by Justuno: Looking for Love? Go beyond the traditional with these DTC marketing tips

We joined Yotpo/SMSBump, MuteSix, and Justuno for a panel discussion on 2021 marketing trends and how to capitalize on the first major spending holiday of the year. It was hosted by our friends at Justuno. We hope you find these tips useful and insightful in refining your 2021 marketing strategy!

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Click to open a new page and view the recording

Short on time? Here are a few key points:

‍Engagement

As we all know, engagement is king! The pandemic has…


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Our Founder/CEO, Brett Bernstein, recently joined the Klaviyo Growth team for a podcast about the significance of micro-influencers and why your most effective influencer marketing campaign starts with your customers. Click below to hear what inspired Brett to create Gatsby, why micro and nano-influencers provide the best ROI, and how to automate a strategy to source and partner with them using Gatsby and Klaviyo.

Short on time? In the clip below, Brett explains “the problem” with influencer marketing which Gatsby solves, in large part thanks to our partnership with Klaviyo. We bet you can relate!

Watch The Problem We’re Solving:

Want to see…


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Most marketers understand the importance of influencer marketing to grow brand awareness and drive conversions. And now, with all this pandemic-driven e-commerce growth, influencers are more important than ever to ensure brand success! In fact, experts are predicting a 43% increase in online shopping this holiday season. Influencer marketing has been growing steadily and is expected to top $10 billion this year, with brands investing more heavily in micro-influencers, and engaging with their actual customers on Instagram. This is due to the authentic nature of their content, higher engagement rates, and increased actual influence on their peers’ purchasing habits. Studies…


With the launch of Gatsby Next Gen, we’re thrilled to announce our increased partnership and integration with our friends at Klaviyo. Our latest integration unlocks new Klaviyo Flows that enable you to run a fully automated influencer marketing strategy directly within Klaviyo.

Gatsby and Klaviyo are used by brands like Steve Madden and Babe Lash, and partners like Hawke Media and OneLive Media to find, activate and reward their most influential customers. Now, you can access that Instagram data directly from your customer profiles in Klaviyo and automate the influencer marketing messages through Flows. …


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GATSBY INTRODUCES NEXT-LEVEL ANALYTICS TO INFLUENCER MARKETING PLATFORM

October 1, 2020 — San Diego, California — Gatsby, a B2B platform that has been helping brands like Steve Madden and Fashion Nova identify their most social customers (or “micro-influencers”) on Instagram, today released “Gatsby Next Gen”, a fully automated suite of tools that makes micro-influencer marketing simple and easy. Gatsby Next Gen includes a new dashboard, scoring system, and integrations that enable clients to access new, powerful data and social analytics on their customers for a completely automated micro-influencer management experience.

Gatsby discovers micro-influencers from a client’s website visitors and customers…


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The Gatsby platform has evolved a ton since we first launched, driven primarily by customer requests and feedback. Many of you are using your Gatsby data (or Gatsby influencers as they’re starting to be called) in ways we would never have dreamed of. We thought it would be great to share these ideas with one another, so we combined and summarized the most popular use-cases into a top 20 list.

Here are the top 20 ways to use Gatsby data to scale your micro-influencer campaigns and benefits:

1. Automate authentic micro-influencer campaigns

Launch an ongoing micro-influencer campaign by segmenting your customers into influencer buckets and…


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@colourpopcosmetics

With everything going on in the world, we’ve been enjoying a healthy relationship with Netflix (maybe you can relate?) and recently stumbled upon an interesting documentary series, Broken. The series explores how influencer hype and scarcity marketing impact a variety of industries. While we highly recommend watching the entire series, we were especially struck by the first episode, “Makeup Mayhem.” It explores the exploding beauty industry, and highlights how ColourPop Cosmetics successfully innovated with social media to create products that sell out in mere minutes.

The beauty industry is experiencing a boom thanks in big part to social media. Social…


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It’s hard to believe we’re already mid-way through January! We closed out 2019 with a bang, and we’ve got so much in store for this next year.

Industry journalists are predicting that 2020 will be “the year of the nano-influencer.” While we have a lot in the works, our main focus for Q1 is on more automation, more tracking & accountability, and more integrations, all to enable growth for your brand that is both authentic and automatic.

First up: Webhooks

We quietly released our integration with webhooks last week, with support for a few select technology partners. In addition to our integrations with…

Gatsby

Gatsby helps identify and create conversations between brands and their most social customers. Try it now: https://www.gatsby.ai/

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